
Advertising in "Permission" channels on the Internet for the public customers is a complex process that requires specific expertise and large budgets due to lack of access to Internet "mature" consumers and highly sought refractory to intrusive messages. Moreover, these same consumers want increasingly to be identified, valued and recognized as actors and / or referral partners in their private, economic and social environment, especially by vendors they like.
Raidpassion offers to operate and merge these two concerns to, on the one hand, offer advertisers an access to targeted populations accepting messages or specific offers and, on the other hand, provide Internet users with an amplified collaborative expression space and recovery of their ego-casting.
RaidPassion is a "Social Media" where users can share their passions and propose Multimedia contests (Video, Photo, Music and other) to challenge other fans of the same universe. Such contests could be provided with prizes sponsored by advertisers. Through Raidpassion, advertisers and users, at last, match together. Gradually, they gain trust and self-esteem thanks to the collaborative use of interactivity tools and personalized monitoring.